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The Why Behind Behavior

Get to Know the Science

The 12 Driving Forces® assessment explores motivation and engagement through six factors, measuring why a person does what they do.

At the core of 12 Driving Forces® are six motivators, rooted in Eduard Spranger’s esteemed research from 1928. This assessment reveals what sparks action and ambition in a person, as well as what impacts their decision-making.

The motivators are:

  • Knowledge
  • Utility
  • Surroundings
  • Others
  • Power
  • Methodologies

Driving Forces helps:

  • Find real meaning in work
  • Uncover areas of opportunity
  • Drive meaningful development
  • Improve performance
  • Boost engagement and retention

The 12 Driving Forces delivers powerful insight and clarity into why you and your team members do what you do. Once you understand what energizes and stresses out your team members, you are better positioned to create a more rewarding work experience.

Marcus Straub

Owner, Life is Great! Inc.

Companies use Driving Forces for:

Hiring and Selection

Hiring &
Selection

Team Building

Team
Building

Communication
Communication
 
Workplace Culture

Workplace
Culture

Professional Development

Professional
Development

Succession Planning

Succession
Planning

Two Ways to Work with Us

Whether you are a leader who wants to use assessments in your organization or a consultant who wants to use them with your clients, you’ve found the right partner. Working with TTI is easy.