What are 12 Driving Forces?
Can be used for:
Get to Know the Science
The 12 Driving Forces® assessment explores motivation and engagement through six factors, measuring why a person does what they do.
At the core of 12 Driving Forces® are six motivators, rooted in Eduard Spranger’s esteemed research from 1928. This assessment reveals what sparks action and ambition in a person, as well as what impacts their decision-making.
The motivators are:
- Knowledge
- Utility
- Surroundings
- Others
- Power
- Methodologies
The 12 Driving Forces® assessment helps:
- Find real meaning in work
- Uncover areas of opportunity
- Drive meaningful development
- Improve performance
- Boost engagement and retention
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